What is more personal than the clothes on your back?
How you style yourself everyday says a lot about who you are, what tribe you identify with, and how you want the world to see you.
This year, the Hard Rock brand has launched a new retail initiative comprised of three campaigns:
- My Style kicked off the year evolving around the idea that the world is your runway! The My Style campaign focused on personality and unique style.
- My Journey, beginning on June 12th, builds on the narrative that began with My Hard Rock. Focusing on content that tells the story through the lens of millennial tribes on a road trip, My Journey reinforces the message that sometimes it’s about the journey and not the destination.
- My Thanks will kick off on November 6th – stay tuned.