#MyHardRock: It’s About The Journey Not The Destination

What is more personal than the clothes on your back?

How you style yourself everyday says a lot about who you are, what tribe you identify with, and how you want the world to see you.

This year, the Hard Rock brand has launched a new retail initiative comprised of three campaigns:

  • My Style kicked off the year evolving around the idea that the world is your runway! The My Style campaign focused on personality and unique style.
  • My Journey, beginning on June 12th, builds on the narrative that began with My Hard Rock.  Focusing on content that tells the story through the lens of millennial tribes on a road trip, My Journey reinforces the message that sometimes it’s about the journey and not the destination.
  • My Thanks will kick off on November 6th – stay tuned.

So take a journey of your own to witness the new happenings at the Seminole Hard Rock Hotel and Casino! Stop by the Hard Rock Cafe Shop or Hotel Rock Shop for the My Journey merchandise!

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